As I write this blog post I'm enjoying a steaming mug of smooth tasty PG tips tea - available in all good supermarkets.

I'm tapping smoothly away on my Dell Inspiron laptop (available at www.dell.co.uk), sitting at a practical, cheap and easy to assemble desk from IKEA.

Right, what was I going to actually say?

Ah yes - the pervasiveness of advertising, particularly through product placement, is ruining things. We have to find ways of promoting and selling things that don't involve interrupting and ruining people's entertainment.

This was a thought that first popped into my head when I went to see the first of the Daniel Craig Bond films at the cinema quite a while ago. I love James Bond books and movies, and I was particularly keen on the idea of the films reflecting the darker style of the novels. This was going to be good.

But unfortunately the film-makers weren't content to just take my £8 ticket price for watching the movie, which with everyone else would deliver them millions and millions of pounds profit - let alone when we all bought the DVD later too, and sold the movie to TV companies. No, they also wanted to take a load of money from large international corporations to put in secret advertising through product placement. And that steadily and surely destroyed my enjoyment of the film. Instead of being allowed to immerse myself in its escapist fiction for a while, I kept being pulled out of it by a lingering shot of a Sony logo on a piece of hi-tech kit as if Bond uses consumer-grade equipment, by the careful positioning of the whole range of the Ford motor groups cars (Not one car in the film is anything other than Ford, Jaguar or Aston Martin) - even in huge car parks. We're even expected to believe that Bond would drive the new Ford Mondeo at one point - as if he's a travelling salesman - but there were lingering shots of him whizzing round corners in it, just like a car commercial. And this was only the tip of the iceberg of the product placement, as brand names and logos were steadily dropped in front of our eyes. Watches, drinks, sunglasses and so on.

Now the new Bond film is readying for launch, and already the brand tie in deals are revealing themselves. For example, Sony Ericsson is providing Bond's mobile phone. That's right - one of the top secret agents in the world uses a low-end consumer grade mobile phone that you have been able to pick up from the Carphone Warehouse for nearly six months already. He's probably on a pay-as-you-go plan too, and during the film will have to keep nipping into Tesco's to get more credit to text his report back to M - "Wkd xplosion. Baddie well ded. xx Bnd".

Earlier this summer I went to Glastonbury, and the relative lack of advertising was clear, and refreshing. The cost of my ticket covered the cost of putting the festival on. Brilliant!

Then I read this BBC blog post that reveals a current chart hit single contains secret advertising. Hip hop has been doing product placement for a while - for trainers, drinks, clothes etc - as a way of secretly advertising to kids, but it's been a bit more blatant than this latest example.

So they ruin our films, interrupt our TV and radio programmes - now advertisers want to ruin our music.

Ok, so this blog post is a bit of a rant - so let's get back to the facts of business life - businesses need to advertise things to us, and we need them to. It's the only way we find out about things that can improve our lives, give us some fun, and so on.

But isn't there a better way?

I don't have any answers so far - just that question. Maybe some entrepreneurial minds out there can work out the answers to better advertising methods that don't ruin our entertainment.

Maybe there's also a gap for entrepreneurs in providing things to people that are fed up with advertising? A magazine that is only useful content, without advertising, and without backhanders to positively review products (women's mags are rife with this). The BBC has the most popular TV channels, radio stations and website in the UK - and it doesn't carry advertising (actually that's not entirely true, but don't get me started on that as an ex-BBC man and still a devoted believer in its ethos!!).

So I'm only seeking to raise questions and spark thoughts.

But I do know I'll be reading 'Quantum of Solace' rather than going to see it at the cinema. For the moment at least no-one will interrupt me every 5 pages to tell me about the joys of a rather naff Sony Ericsson 'phone.