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Peter Jones of Dragon's Den fame, and Richard Lambert of the CBI are now on stage at the launch event of Enterprise Week.

Peter is talking a little about his enterprise acadamies. Both are saying that the current economic situation is going to give a long difficult period for entrepreneurs, but that like every previous recession it will also present great opportunities for entrepreneurs if approached with the right attitude.

Peter says he believes the important things to do are to focus on cash, and on 'cash' sales - ie selling to individuals. In the last recession he said it was people who got into direct selling via phone or mail order that succeeded. This time he says the way to go is to use the power of the internet - keeping costs low, and getting direct to a global market.

Unfortunately I didn't get the opportunity to put it to Richard that it's the CBI members that are making the situation so bad.. Massive redundancies, extensions of already long payment terms to small suppliers, withdrawal of finance, bad corporate governance and so on.