 | Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide author: John Jantsch asin: 078522100X |
Here's a review of a book called 'Duct Tape Marketing' that sounds great.
Marketing and sales are one of the most difficult things for new entrepreneurs to get to grips with - and yet it's actually really straightforward stuff when you take the time to figure it out. It's just that in the warp speed of a startup you don't get that time, and there always seem to be more urgent things to do.
A good marketing strategy will be the difference that really makes your business fly however - so it's well worth figuring it out right now!
This book seems to provide a clear, simple guide to just getting the basics right rather than doing the flashy, expensive marketing. If you do nothing else, I recommend reading the 10 summary points in the review article.
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