Steve Parks

Why Customers & Colleagues (and You!) Make Bad Decisions

This is a video of an entertaining and enlightening talk by Dan Ariely, a behavioural economist.

He's conducted a number of experiments into how we handle making decisions, and why many of the shortcuts we use lead us into making sub-optimal decisions. So, presented with a number of options we often fail to choose the best, and regularly choose the worst.

Marketers of course have learned how to use these tricks. So watching this video will make you wise to their tactics. But you could (ethically) adapt some to help your customers and colleagues make the right decision.

If you don't see the video player above, here's a link to it on Youtube: http://www.youtube.com/watch?v=VZv--sm9XXU

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