I'm on the train back from London and as my laptop battery is flat (and the train's onboard sockets aren't working) I have a rare opportunity to sit back and just think.
As with many people at the moment my mind is turning to the economy and in my case what it means for entrepreneurs. (Yet again i'm overhearing business mobile conversations about late payments from clients etc - 'how much is outstanding?' the bloke behind me has just asked his colleague on the phone)
So, putting my neck on the block, here's my forecast for 2009:
(disclaimer: I don't know anything, I have no expertise, I'm just guessing and giving my gut feel, and none of this is revolutionary)
1. There will be no upturn in the UK in 2009, I believe that will start slowly in 2010 and take build very slowly and cautiously from there.
2. America may start some recovery next year because of the Obama effect - if his luck/judgment/steadiness holds.
3. I believe there will be an unprecedented number of business startups in the second half of 2009 and throughout 2010. It will be this activity that leads us out of recession. The entrepreneurs can save the day.
4. I think China will begin to subtly increase it's political and economic influence - it is the largest creditor to the USA, holding over 10% of the US government's debt. It has huge reserves of dollars. America needs to keep China very happy, but doesn't like being in that position and may react badly. This will lead to increasing tensions and possibly some trade standoffs that could affect us all, or prolong the US recession, which would also affect us all.
5. China will use the situation in the next couple of years to make some significant corporate acquisitions. This will accelerate the fact that this is going to be their century.
6. Saving money will be the number one hotbutton for customers. If your marketing isn't yet geared around that, think how you can move that way. It will become a strange kind of cool to be the smartest at cutting back and boast about bargains.
7. Lots of small businesses will fold, those that survive will be forced to cut jobs.
8. In the long run small businesess will benefit from the reduced competition as their competitors fold, and their growth will restart the job market.
(interlude...apparently the company the bloke behind me works for is owed 290k by a bank he named, but I won't. Ouch!)
9. UK interest rates will reach 1.5%, and the banks will still hog most of the reduction, slowing the recovery with their greed (but ironically they would actually do better by passing it on and benefiting from the recovery)
10. There will be an awful lot of redundancies in the first quarter of 2009. If I had to make a guess i'd say 400,000 in that quarter. A lot of them will come from retailers that had a bad christmas. Most will come from financial services - especially once Lloyds completes its takeover of HBOS.
Anyone fancy escaping to a remote island for the next 5 years?
That said, I've mainly been setting out the bad stuff here - there are actually lots of good opportunities that will emerge, and you can still build a good business in this climate, it might just have to be quite different from the way it is now. I'll be talking more about that in other blog posts.
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