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Apr 29

Better writing for better sales

If you improve your writing skills you can improve your sales.

Before any of your prospects become customers they will read your website, your leaflets, your letters, and catalogues. At a basic level they will make judgements about you and your company from the writing - is the spelling correct, is it believable, are you dependable, etc.  read more »

Feb 15

Entrepreneurs who don't want the Dragon's Dosh

The always on-the-mark magazine Real Business has pointed out that entrepreneurs are now using the Dragon's Den TV programme simply for the publicity, and with no real interest in raising the money.  read more »

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